Marketing

PR Smith, Ze Zook – Marketing Communications, 7th Ed

PR Smith, Ze Zook – Marketing Communications, 7th Ed
English | eBook | Size: 46.24 MB


P. R. Smith & Ze Zook – Marketing Communications: Integrating Online and Ofline, Customer Engagement and Digital Technologies, 7th edition
This book has the strongest focus of online and offline integration of any marketing communications textbook.

Mike Ncube – 400+ Essential Digital Marketing Tips for Your Business

Mike Ncube – 400+ Essential Digital Marketing Tips for Your Business
English | Tutorial | Size: 2.19 MB


Get up to speed on the latest digital marketing tips, tricks, tactics and strategies with 400+ essential digital marketing tips, a resource for business owners and marketers that are looking to sharpen their digital skills and promote their businesses through channels like social media, pay per click advertising, organic search, affiliate marketing, email marketing and others.

Wirtz & Lovelock – Services Marketing 8e

Wirtz & Lovelock – Services Marketing 8e
English | Tutorial | Size: 30.62 MB


Jochen Wirtz & Christopher H. Lovelock – Services Marketing: People, Technology, Strategy, 8th edition
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for services marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.