Palmatier, Stern & El-Ansary – Marketing Channel Strategy 8e

Palmatier, Stern & El-Ansary – Marketing Channel Strategy 8e
English | Tutorial | Size: 7.96 MB

For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems.

Marketing Channel Strategy shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference. This program will provide a better teaching and learning experience for you and your students. Here’s how:
* Bring Concepts to Life with a Global Perspective: Varied topics are covered, bringing in findings, practice, and viewpoints from multiple disciplines.
* Teach Marketing Channels in a More Flexible Manner: Chapters are organized in a modular format, may be read in any order, and re-organized.
* Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.

Contents:
Preface
About the Authors
Part I: Introduction
1 Understanding Channel Strategies
Part II: Designing Channel Strategies
2 End-User Analysis: Segmenting and Targeting
3 Channel Analysis: Auditing Marketing Channels
4 Make-or-Buy Channel Analysis
5 Designing Channel Structures and Strategies
Part III: Channel Structures and Strategies
6 Retailing Structures and Strategies
7 Wholesaling Structures and Strategies
8 Franchising Structures and Strategies
9 Emerging Structures and Strategies
Part IV: Implementing Channel Strategies
10 Managing Channel Power
11 Managing Channel Conflict
12 Managing Channel Relationships
13 Managing Channel Policies and Legalities
14 Managing Channel Logistics
Name Index
Subject Index
Company Index

Format: PDF
Length: 497 pages
Published: 2015 by Pearson Education
ISBN: 1292060468

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