English | Size: 10.49 GB
Genre: eLearning
What You Get:
Topical Authority Made Simple
A topical map is a visual representation of the main topics, subtopics, and supporting content within your industry. It allows you to clearly outline the scope and depth of your knowledge and expertise, and helps you organize and present your content in a logical and easily digestible way.
This course is designed to help you establish your site as a topical authority by creating and using a comprehensive topical map. Throughout the course, you’ll learn how to research, organize, and present your content in a way that showcases your expertise and builds credibility to users and search engines.
Course will have many over-the-shoulder videos, including the build-out of a new topical map on a niche that the pre-launch students will help pick out!
Lessons in Topical Maps Unlocked: Topical Authority Made Simple:
Welcome to Topical Maps Unlocked!
Overview of the Tools We Will Use
New Site vs Existing Site Approaches
What Is Topical Authority and Why is It Important for SEO?
What is the Topical Authority Approach?
What is a Topical Map?
How to Read a Topical Map
How Topical Maps Influence Site Architecture, Internal Links, and Anchor Text
Examples of Sites With Good Topical Maps and Authority
Choosing a Niche and Starting Point
Breaking Down the Niche With the Template
Competitor Research and Analysis Using the Tool
What Keyword Research Tools to Use
Researching and Gathering Keywords
Analyzing and Filtering Keywords
Clustering Keywords
Intro to Topical Hierarchy and Site Architecture
Creating the Topical Map and Hierarchy
Creating the Mind Map From the Spreadsheet
Creating the Site Architecture in WordPress
Turning a Topical Map Into a Content Plan
Where to Start Writing Content
Do Content Quality and Relevance Matter?
Internal Linking With a Topical Map
Managing Your Anchor Text
Keeping the Topical Map and Content Plan Up to Date
Tracking and Measuring Results
Creating a Topical Map for an Existing Site
Cannibalization, Pruning, and Updating Content
Putting It All Together
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