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Learn actionable and effective SEO from professionals that have been getting results for over 17 years.
What you’ll learn
Complete SEO training from an industry veteran with over 16 years experience
The modern strategies and tactics being used by big agencies and winning websites
An in-depth understanding of how search engines crawl, render and index websites
Modern techniques that can be applied to WordPress, Shopify, Magento and popular content management systems
Best practise technical SEO so search engine can easily discover, understand and rank your pages
In-depth keyword research tools and techniques to discover new opportunities
How to optimise your on-page content to rank well in Google
Research your competitors strengths and weaknesses
How to forecast and assign a value to organic SEO traffic
Perform an SEO technical, content and link audit
Link acquisition through digital PR and link acquisition
Whitehat and blackhat SEO principles
Do you want to learn Search Engine Optimisation (SEO)?
Are you struggling to get rankings and find reliable information online?
Working in digital marketing and want to take your skills to the next level?
Thank you for joining us as we build: The Complete SEO Course From Beginner To Professional (2022).
This course is under construction with new content being added every week, meaning you can get on board early at a reduced price!
We’ve committed to making this the most comprehensive SEO course you’ll find online. It will take you from an absolute beginner to an effective SEO practitioner with an advanced understanding of search engines.
The course was designed from the ground up by Mark Williams-Cook, an SEO veteran with 17 years of agency experience getting rankings for clients such as Expedia, SEMrush, and Hitachi, training hundreds of people to do SEO at events such as BrightonSEO as well as building, ranking and selling his own web businesses.
Not only will you get an in-depth understanding of how search engines work but you’ll also get the most up-to-date information on the strategies and tactics being used at the most successful SEO agencies.
Who is this course for?
This course is for anyone, at any level of SEO from absolute novices to an agency specialists looking to enhance their skillset.
Digital marketers
Agency staff
In-house marketers / SEOs
Bloggers
Copywriters
Business owners
Marketing strategists
What does this course cover?
A framework approach to SEO: Rather than teach you a set of tactics that will have a limited shelf-life, this focuses on building a solid understanding of the fundamentals of how search engines work and what they are trying to achieve. It is this knowledge that will allow you to build your own strategies, come up with your own tactics and out-pace your competitors. That’s how you rank #1!
Technical SEO: We’ll take you from an understanding of how search engines crawl, render and index the web, through to the details of how to get your hands dirty and implement schema, canonical and hreflang tags.
Content SEO: You’ll learn about keyword and intent research, how to plan your content to avoid common issues such as cannibilisation, and most importantly a proven process to optimise your website content to give it the best possible chance of ranking.
Link building: Links are still one of the most important ranking factors in Google. We’ll go through the details of different link-building strategies, tactics, and tools.
What tools do you cover?
In this course, we will give you an insight into using tools such as:
Screaming Frog
Sitebulb
SEMrush
Majestic
AlsoAsked
Google Keyword Planner
Keywords Everywhere
AnswerThePublic
Google Trends
Is this course suitable for my site?
The course will be applicable to any website on any platform, but we will cover specifics for sites such as:
WordPress (Yoast SEO)
Shopify
Magento
Statamic
Who this course is for:
Agency staff looking to upskill
Business owners wanting to understand SEO
Bloggers that want to get the edge
Website owners that want to rank
In-house digital marketers
Search Engine Optimisation beginners or experts
Anyone looking to get started in SEO or digital marketing
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