Marketing

Udemy – Modern Marketing by Seth Godin

Udemy – Modern Marketing by Seth Godin
English | Size: 2.78 GB
Category: Tutorial


Serve your customers, grow your business, make a difference.
This is a course about getting the word to spread, engaging with the market and most of all, understanding how modern marketing can transform your project for the better.

Linkedin Learning – Jonah Berger on Viral Marketing

Linkedin Learning – Jonah Berger on Viral Marketing-ZH
English | Size: 338.03 MB
Category: Tutorial


Why do some ideas spread while others fade away? Jonah Berger PhD, professor of marketing at the Wharton School and author of the best-selling book Contagious: Why Things Catch On reveals the secrets behind the science of social transmission. Discover what leads people to share content online
and off, including social currency, triggers, emotion, public use practical value, and storytelling. Learn what separates the best brands and stories from the rest in this example-rich course

Linkedin Learning – Building a Winning Enterprise Marketing Strategy

Linkedin Learning – Building a Winning Enterprise Marketing Strategy-ZH
English | Size: 294.89 MB
Category: Tutorial

Marketing strategies are never straightforward, making it difficult for leaders to proceed with confidence and authority. In this course, listeners can learn the six key choices global brands need to make for a battle-ready marketing strategy that wins customers and grows the business. Marta Dapena-Baron, a former Fortune 500 marketing VP shares how to decide between acquiring or retaining customers and four amazing strategies for go-to-market. Additionally listeners can learn how to change their customer beliefs and behaviors and how to manage and develop key marketing

Linkedin Learning – Marketing Analytics Setting and Measuring KPIs

Linkedin Learning – Marketing Analytics Setting and Measuring KPIs-ZH
English | Size: 154.73 MB
Category: Tutorial

Want to make more data-driven decisions? Learn how to set and track key performance indicators (KPIs) using Google Analytics. In this in-depth course, instructor Michael Taylor details how to set up your KPIs, as well as ensure that youre using the right KPIs for your business. Michael goes over how to import dashboards to measure your KPIs and keep track of relevant data. He explains how to implement event tracking familiarize yourself with the different stages of the marketing funnel, and map your own businesss funnel.