English | Size: 2.67 GB
Genre: eLearning
About Moz Academy:
At Moz, we believe there is a better way to do marketing. A more valuable way where customers are earned rather than bought. We’re obsessively passionate about it, and our mission is to help people achieve it. We focus on search engine optimization. It’s one of the least understood and least transparent aspects of great marketing, and we see that as an opportunity. We’re excited to simplify SEO for everyone through our software, education, and community.
Easy-to-access SEO education has always been dear to our mission.
Topics include:
• The Fundamentals of SEO Client Prospecting
• Technical SEO Site Audit
• SEO Fundamentals
• Selling the Value of SEO
• Reporting on SEO
• Prepare for the SEO Client Pitch
• Page Optimization
• Local SEO Fundamentals
• Keyword Research
• Finding Potential SEO Clients
• Client Onboarding
• Backlink Basics
• Backlink Audit and Removal
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