Meta Social Media Marketing Professional Certificate | Coursera

Launch your career as a Social Media Marketer. Build job-ready skills for an in-demand career and earn a credential from Meta. No degree or prior experience required to get started.

What you’ll learn
Establish an online presence, build a following, and manage your social media accounts
Develop effective social media posts and create a strong social media brand presence
Create Facebook and Instagram ad campaigns in Meta Ads Manager that drive business results
Learn to evaluate and interpret the results of your social posts and advertising campaigns

Professional Certificate – 6 course series
Want to turn your passion for social media into a career? In this program, you’ll learn how to create a social media presence on Facebook and Instagram that people want to follow! Social media marketing jobs are amongst the most in-demand skills for organizations of all sizes. Whether you’re completely new to digital marketing or you’ve been tinkering with social media platforms for your own business, you’ve come to the right place. This six-course program designed by experts at Meta and Aptly will provide an introduction to digital marketing and all the major social media platforms such as Facebook, Instagram, LinkedIn, YouTube, TikTok and more to prepare you with the skills and tools needed to grow an engaging social community and run effective social media advertising.

Upon successful completion of the program, you’ll:

Earn both a Professional Certificate and the Meta Digital Marketing Associate Certification, showcasing your skills in social media marketing and the use of Meta Ads Manager to potential employers.

Throughout the program, you’ll get to practice your new skills through hands-on projects. Our projects offer an opportunity to apply social media marketing skills practically, such as:

Creating a Facebook or Instagram business page

Doing a brand exercise for your business

Creating posts on Facebook and Instagram

Creating a content calendar

Creating a creative brief for your social media ad

Building your own full ad campaign in Meta Ads Manager

Presenting your campaign results

By the end, you’ll have a project-based portfolio you can demonstrate to recruiters, potential employers or clients to help land the job!

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