Copywriting: B2B Copywriting, Content Writing, Copy Writing | Udemy

Copywriting: B2B Copywriting, Content Writing, Copy Writing | Udemy
English | Size: 3.68 GB
Genre: eLearning

What you’ll learn
B2B Copywriting
B2B Content Strategy
B2B Content Marketing
B2B Marketing
Copy Writing
Content Writing
Lead Generation

Learn how to get more customers in this groundbreaking, definitive course on B2B copywriting and content marketing.

Master the art & science of copywriting to push people down your funnel to become active, paying customers, instead of just “leads.” Generate pipeline revenue and serious financial results instead of inflating vanity metrics, such as captured “emails” that never convert into paying customers. This is the ultimate course on B2B copywriting and content marketing!

Learn how to…

Develop a full-funnel B2B content marketing & copywriting plan

Write copy that changes people’s minds and gets them to buy your product

Nurture leads so they actually become paying customers

Write proven and effective ads for LinkedIn and other copywriting channels

Write persuasive headlines that persuade people to do what you want

Acquire new customers

Avoid common B2B content marketing & copywriting mistakes

Mimic successful, proven ads for lead generation and nurturing

I will reveal…

My SPF framework for high-level copywriting

How to apply persuasive marketing psychological principles

Map copy to stages of awareness and funnel progression

This course is for business-to-business copywriting contractors, marketing managers, entrepreneurs, and anyone else responsible for marketing content. This copywriting course applies to companies of all sizes, including startups and the Fortune 500. This does NOT, however, apply to people looking for a course on search-engine optimization (SEO).

I’ll show you examples of…

Lead generation ads and copywriting

Lead nurturing ads and copywriting

Copywriting case studies

Email copywriting

Copywriting to generate meetings for the sales team

Let’s get copywriting!

Who this course is for:
B2B Marketers
Content Writers

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