SEO & SEM Training

Academy Moz – Client Onboarding

Academy Moz – Client Onboarding-iNKiSO
English | Size: 118.22 MB
Category: Tutorial


You’ve just signed a new SEO client – what happens next?
Client onboarding is the process of acquainting new clients with your agency and your services while gathering all the information you need to serve the client’s needs. Despite the fact that a lack of proper onboarding is one of the top causes of client churn, most agencies don’t spend the time they should on a thorough, well-defined onboarding process

Academy Moz – Backlink Basics-iNKiSO

Academy Moz – Backlink Basics-iNKiSO
English | Size: 207.20 MB
Category: Tutorial


External inbound links continue to be an important ranking factor. Learn how to identify relevant and authoritative links and how to prioritize outreach. Discover how to use link building research tools and how to evaluate your competition

Academy Moz – Page Optimization

Academy Moz – Page Optimization-iNKiSO
English | Size: 155.52 MB
Category: Tutorial


On Page Optimization is a foundational component of any SEO strategy. Learn how to identify what actions should be taken on your site to improve content performance and maximize your site’s reach

Academy Moz – Prepare for the SEO Client Pitch

Academy Moz – Prepare for the SEO Client Pitch-iNKiSO
English | Size: 150.93 MB
Category: Tutorial


Prospective clients often see proposals that are generic boring, and possibly even irrelevant to their site. To set themselves apart, agencies need to uncover insights and opportunities using the client s specific data, in order to demonstrate what the strategy will be. In this course, the student will learn how to research a prospect s strengths weaknesses, opportunities, and threats, and create an impressive and customized report for the pitch

Academy Moz – Keyword Research-iNKiSO

Academy Moz – Keyword Research-iNKiSO
English | Size: 198.39 MB
Category: Tutorial


Keyword Research is a critical skill required by every digital marketer. Once you have a strong foundation for researching and assessing keywords, you’ll discover how impactful this capability is, whether for developing content or building new businesses