SEO & SEM Training

Academy Moz – Selling the Value of SEO

Academy Moz – Selling the Value of SEO-iNKiSO
English | Size: 234.07 MB
Category: Tutorial


When an agency earns new business, the SEO team is usually eager to plan a strategy and get things moving. But they’re sometimes met with less enthusiasm from their new client, who may be in the dark about SEO or skeptical as to its true value

Academy Moz – Finding Potential SEO Clients

Academy Moz – Finding Potential SEO Clients-iNKiSO
English | Size: 124.44 MB
Category: Tutorial


Efficient prospecting is the best way to find potential customers who need SEO, have a budget, and have potential to rank. But how do you find those clients, what tools should you use, and how do you determine if they’re “the one”? The lessons in this course present various methods of attracting and finding clients to pitch

Academy Moz – Client Onboarding

Academy Moz – Client Onboarding-iNKiSO
English | Size: 118.22 MB
Category: Tutorial


You’ve just signed a new SEO client – what happens next?
Client onboarding is the process of acquainting new clients with your agency and your services while gathering all the information you need to serve the client’s needs. Despite the fact that a lack of proper onboarding is one of the top causes of client churn, most agencies don’t spend the time they should on a thorough, well-defined onboarding process

Academy Moz – Backlink Basics-iNKiSO

Academy Moz – Backlink Basics-iNKiSO
English | Size: 207.20 MB
Category: Tutorial


External inbound links continue to be an important ranking factor. Learn how to identify relevant and authoritative links and how to prioritize outreach. Discover how to use link building research tools and how to evaluate your competition