Business & Marketing

The Advertising Concept Book Think Now, Design Later (Third) – Pete Barry

The Advertising Concept Book Think Now, Design Later (Third) – Pete Barry
English | Size: 183.04 MB
Category: Business

Pete Barry – The Advertising Concept Book: Think Now and Design Later, 3rd edition
How do you write a great ad? Pete Barry, who worked at Ogilvy London and now teaches in New York, goes straight to the basics: work out what you want to say, who you are saying it to, and how you want to say it. No amount of glossy presentation will make a successful ad if the idea behind it is unconvincing.

Direct Selling for Dummies 2019

Direct Selling for Dummies 2019
English | Size: 177.78 MB
Category: Tutorial

Direct Selling for Dummies is the perfect resource for anyone involved or interested in direct sales. Written by a 35-year veteran of this booming industry, this useful guide teaches you everything you need to know to achieve and maintain lasting success. You’ll learn the insider tips that only the pros know, and how to structure your business, your time, and your customer relationships to optimize sales and achieve your goals. Compare party plans, multi-level marketing, and hybrid models to see where your talents fit best, and discover the most effective ways to promote your products and get people interested. You’ll leverage social media as one of the most powerful tools in modern sales, and gain new ideas for recruiting, booking, and time management. With clear guidance and a fun, friendly style, this book gives you the strategies you need to be a direct sales success.