Thill, Bovee, Keller & Moran – Excellence in Business Communication (6e Canada)
English | Size: 40.79 MB
Category: e-Books
John V. Thill, Courtland L. Bovee, Wendy I. Keller & K. M. Moran – Excellence in Business Communication, 6th Canadian edition
Learn Business Communication Skills by Example
Excellent, effective, and practical business communication skills are necessary in order to succeed in today’s business world. Excellence in Business Communication delivers an abundance of the most realistic model documents and tools, helping readers learn business communication skills by example. This edition is a more efficient, rigorously revised textbook that maintains solid coverage of fundamentals while focusing on today’s social media revolution and the impact it will have on readers’ future careers.
Contents:
Preface
Part I: Understanding the Foundation of Business Communication
1 Achieving Success through Effective Business Communication
2 Communicating in Teams and Mastering Listening and Nonverbal Communication
3 Communicating Interculturally
Part II: Applying the Three-Step Writing Process
4 Planning Business Messages
5 Writing Business Messages
6 Completing Business Messages
Part III: Crafting Brief Messages
7 Crafting Messages for Electronic Media
8 Writing Routine and Positive Messages
9 Writing Negative Messages
10 Writing Persuasive Messages
Part IV: Preparing Reports and Oral Presentations
11 Planning Reports and Proposals
12 Writing Reports and Proposals
13 Completing Reports and Proposals
14 Designing and Delivering Oral and Online Presentations
Part V: Writing Employment Messages and Interviewing for Jobs
15 Building Careers and Writing Resumes
16 Applying and Interviewing for Employment
Appendices
Endnotes
Name Index
Subject Index
Format: PDF
Length: 626 pages
Published: 2018 by Pearson Canada
ISBN-13: 9780134310824
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