Book

The Advertising Concept Book Think Now, Design Later (Third) – Pete Barry

The Advertising Concept Book Think Now, Design Later (Third) – Pete Barry
English | Size: 183.04 MB
Category: Business

Pete Barry – The Advertising Concept Book: Think Now and Design Later, 3rd edition
How do you write a great ad? Pete Barry, who worked at Ogilvy London and now teaches in New York, goes straight to the basics: work out what you want to say, who you are saying it to, and how you want to say it. No amount of glossy presentation will make a successful ad if the idea behind it is unconvincing.

Everything Is Fcked a Book About Hope – Mark Manson

Everything Is F*cked a Book About Hope – Mark Manson
English | Size: 388.93 MB
Category: Book

From the author of the international mega-bestseller The Subtle Art of Not Giving A F*ck comes a counterintuitive guide to the problems of hope.
We live in an interesting time. Materially, everything is the best it’s ever been-we are freer, healthier and wealthier than any people in human history. Yet, somehow everything seems to be irreparably and horribly f*cked-the planet is warming, governments are failing, economies are collapsing, and everyone is perpetually offended on Twitter. At this moment in history, when we have access to technology, education and communication our ancestors couldn’t even dream of, so many of us come back to an overriding feeling of hopelessness.