Shannon Lohr – Factory 45
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Genre: eLearning

Factory45 is a self-paced program that takes sustainable fashion entrepreneurs from idea to launch.

Through action-based modules, vetted supply chain databases, templates and virtual training,

Connections to a database of hundreds of suppliers who sell sustainable fabrics and low minimums.
Strategies to get a response from these suppliers, including exact scripts outlining what to say (and what not to say), so that you can build relationships and start confidently sourcing the materials you need.
An in-depth understanding of sewn manufacturing, how it works, what you need to know to avoid mistakes and how to efficiently source materials for production.
An overview of sustainability so you’ll have a clear understanding of what makes a fabric “eco-friendly” and whether it’s the right fit for your product.
A materials inventory template so you’ll know the exact fabric and materials you’ll need to go into production.
Training on how to create your sketches and a professional spec sheet — even if you can’t draw!

An understanding of smart business principles that will keep you “lean” and out of debt.
A complete brand strategy that speaks directly to your target market and represents the visual identity of your company.
A pre-launch strategy that generates customer leads to create ‘early adopters’ of your product.
Implementation of the #1 most effective marketing tactic for an ecommerce product launch.
A “traffic engine” that will turn interested customers into repeat customers over time.

Connections to dozens of vetted pattern/samplemakers who will work with you to create a “production-ready” pattern and prototype.
Guidance and resources for navigating the sewn manufacturing industry as an outsider.
Connections to production partners who will happily work with low minimums and pay a fair and living wage to their workers.
A cost and budget analysis so you’ll know how much capital you’ll need to go into production.
A database of resources for sustainable packaging, hangtags and labels.

A tried-and-true content marketing strategy that attracts CUSTOMERS.
A media strategy for reaching out to press outlets so you can launch your product with buzz.
New social media tactics to connect with your target market and turn them into “early adopters.”
Implementation of my top 10 proven launch strategies and how to leverage them for your product.
The marketing strategies you should actually focus on, so you don’t waste time and energy on what doesn’t work.

A complete plan-of-attack for launching a successful pre-sales campaign that will fund your first production run.
Creative direction for marketing videos, photography, campaign strategy and product pre-selling.
PR strategy for effectively communicating your unique selling position so you tell a compelling story that gets re-told.
An exit plan for going into production without the headache, hassle or stress of not knowing what to do next.
A SUCCESSFUL BRAND LAUNCH!

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