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Genre: eLearning
WHAT YOU GET?
Hybrid Install Offers are when you work 1-on-1 with a client to install some kind of Protocol or strategy into their business.
It´s a combination of DFY and DWY
It´s a solid multiple 6-figure a year profit stream, And it´s how I come up with many of the ideas for my other offers, like my Email Rainmaker Mastermind and these monthly trainings.
What We´ll Cover:
The Offer Buffet
What you need to sell HIOs
Creating the offer
Reviewing Offer Docs
Getting a HIO client
Delivering a result
The Offer Buffet:
Sample (Lead):
Your free offer to give people a taste in exchange for their contact info
Goal: grow your list and audience with potential buyers
Delivery: Ebook, Ultimate guide, Email course
Appetizer (Customer):
Your low-mind ticket offer to find your buyers
Goal: turn a lead into a customer and get them hungry for your Main Course
Main Course:
Your highest level offer serving the high-end of your market
Goal: get paid the premium to work with your highest level people
What you need to sell HIOs:
Case study:
You need a Case Study showing proof of achieving a desirable outcome.
This coud be a personal Case Study to start. But over timme you should leverage client case studies as you begin to stack result.
The Case study should include:
Person
Before state
After State
Timeframe
Story
If you have no Case Study, there is nothing to scale.
Protocol:
The Protocol is the system or series of steps taken to achieve the result in the Case Study.
You will detail teh Protocol on a Google Doc. The length will depend on how cold the person is reading it. The less time they´ve spent with you, the longer it needs to be.
Offer:
Your Protocol needs to be presented in a way that is a attractive to the high-end of your market.
Creating the offer:
Person
Plan
Protocol
Price
Reviewing Offer Docs:
Elements
Include:
Person
Plan
Case Study
Protocol
Price
Features/Benefits short list
Getting a HIO client:
Launch Process:
Reach out to your top case studies, client, customers, leads, direct network, email list, social audience
Have conversations with interested/ideal prospect to get a feel for your messaging and offer. Get on calls with people and walk them through your doc with the Plan and Protoco
Tweak your offer, pricing, messaging based on feedback. Do this until you get your first client(s)
Delivering a result:
I usually include:
A personalized strategy doc
Weekly calls or as needed
1-on-1 messaging acess (WA)
Access to relevant products/training/tools
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