Ryan Holiday – Trust Me, I’m Lying 5e
English | eBook | Size: 954.26 kB
A playbook for the dark arts of exploiting the media, updated for the Age of Trump
In 2016, fake news became real news–as its consequences became crushingly obvious in a year of political upsets and global turmoil. But it’s not new–you’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me.
I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs–as much as any one person can. In today’s culture…
1) Blogs like “Gawker”, “Buzzfeed”, and the “Huffington Post” drive the media agenda.
2) Bloggers are slaves to money, technology, and deadlines.
3) Manipulators wield these levers to shape everything you read, see and watch–online and off.
Why am I giving away these secrets? Because I’m tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I’m pulling back the curtain because I don’t want anyone else to get blindsided.
I’m going to explain exactly how the media “really” works. What you choose to do with this information is up to you.
Format: EPUB
Length: 270 pages
Published: 2018 by Profile Books (first published 2012)
ISBN: 1782834230
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