Pluralsight – Taking Control Of User Analytics With Snowplow

Pluralsight – Taking Control Of User Analytics With Snowplow-NOLEDGE
English | Size: 59.80 MB
Category: Tutorial

Notes: Big Data LDN 2019 | Taking Control of User Analytics with Snowplow | Paul Doran This talk describes how Auto Trader migrated to Snowplow on Google Cloud for their user-analytics platform. Snowplow is an event streaming pipeline that provides many features such as a unified log of your users, event enrichment, and a schema registry to enforce data integrity Paul Doran will walk through why Auto Trader chose to migrate, the overall Snowplow platform, the architectural benefits and how using Google BigQuery and DataFlow has been a huge success for Auto Trader

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