Perry Marshall – Ultimate Guide to Facebook Advertising
English | Size: 24.55 MB
Category: Tutorial
Facebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Bob Regnerus and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment.
Now in its fourth edition, Ultimate Guide to Facebook Advertising takes you further than Facebook itself by exploring what happens before customers click on your ads and what needs to happen after–10 seconds later, 10 minutes later, and in the following days and weeks.
You’ll discover how to:
* Maximize your ad ROI with newsfeeds, videos, and branded content
* Create custom audiences from your contact lists, video views, and page engagement
* Use the Facebook Campaign Blueprint proven to generate your first 100 conversions
* Boost your Facebook ads using the Audience Network and Instagram
* Follow the three-step formula for successful video ads
* Maximize campaigns and increase conversions on all traffic to your website
* Track and re-target engaged users by leveraging the Power of the Pixel
* Make every page on your website 5-10 percent more effective overnight
Contents:
Preface–Facebook Still Owns Planet Earth
Introduction–Read This First
1 A Master Class in Fundamentals
2 Creating Your Business Page and Setting Up Business Manager
3 Re-targeting Technology to Convert More Prospects into Customers
4 Story: Separating the Amateurs from the Pros
5 Targeting Your Customers with Facebook Audiences
6 Using RFM to Sell to Customers Most Likely to Buy
7 The First Building Blocks of Your Facebook Advertising Campaign
8 Budgets and Bidding Strategies for Optimizing Your Facebook Campaigns
9 Dialing In Your Targeted Audience Using Ad Sets
10 Optimizing Your Ad Sets within Your Targeted Audience
11 Location, Location, Location: Facebook Placements
12 Leveraging Creative in Your Ads to Maximize Response
13 Sources of Creative Inspiration for Facebook Ads
14 Creating Your First Facebook News Feed Ad
15 The Strongest Persuader of All: Facebook Video
16 Creating Killer Add Creatives that Reflect Your Hook
17 How I Know When My Copy is Ready: Power Questions
18 Capturing Leads Using Facebook Lead Ads
19 Converting Clicks to Facebook Messenger Conversations
20 The Anatomy of a Facebook Re-targeting Campaign
21 Using Deep Funnel Marketing to Make Your Customers See You Everywhere
22 Advanced Deep Funnel Marketing Strategies
23 Blueprints and Strategies to Help You Launch Campaigns Quickly
24 The Product Launch Formula and Facebook
25 Choosing the Best Facebook Funnel for You
26 Boosting Posts and Unicorns
27 Keeping Track of Your Money and Results
28 How to Increase Conversions and Decrease Advertising Costs Over Time
29 Troubleshooting Common Facebook Advertising Issues
30 Taking Scary Steps When the Bridge Isn’t Yet Visible
Appendix
Acknowledgments
About the Authors
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