Pearson - Digital Marketing Analytics Beyond Advertising: How Right-Brained Marketers Can Master the Numbers Free Download

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English | Size: 8.23 GB
Category: Tutorial

4+ Hours of Video Training
If you think of yourself as more creative than analytical, you can still master marketing analytics-it’s more than just advertising impressions.

Overview

Many people in marketing went into the profession as a refuge from math, but in recent years, the math has found them. Fear not: You don’t need to be a math whiz to master marketing analytics; you just need to be willing to make decisions based on numbers. And marketing analytics is getting simpler. The high-stakes, confusing game of advertising is actually becoming less important in many industries: maybe you don’t need to know much about advertising analytics.

Digital Marketing Analytics Beyond Advertising LiveLessons will help you, the marketer, understand marketing analytics beyond advertising. As privacy regulations, cookie restrictions, and other changes make advertising less effective, other marketing analytics become more important. You will learn how to reason about numbers, what questions you should ask analytics experts, and what to do with those numbers to succeed. Don’t believe whoever told you that math was not your thing-if you understand marketing, you can understand marketing analytics and make the numbers work for you.

About the Instructor

Mike Moran is the Chief Product Officer at SoloSegment, martech software company that uses marketing analytics to predict the right content for visitors to large B2B websites. He is the author or co-author of three books on digital marketing: Outside-In Marketing, Do It Wrong Quickly, and the best-selling Search Engine Marketing, Inc.

Previously, Mike worked for IBM for 30 years, rising to the level of Distinguished Engineer. Mike has more than 30 years of experience in marketing analytics, led the IBM product team that developed the first commercial linguistic search engine in 1989, and has been granted 12 patents. He managed Global Web Experience at ibm.com for eight years, including the web analytics team.

Mike is a Certified Speaking Professional of the National Speakers Association, an instructor for the Rutgers University Executive MBA program, a Distinguished Instructor for Cal-Irvine, and a visiting lecturer at the University of Virginia’s Darden School of Business. Mike holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing, and is the founder of the Biznology blog. Mike has keynoted conferences worldwide on digital marketing technology for marketers, public relations specialists, market researchers, and technologists.

Skill Level

Beginner – intermediate

Learn How To

Understand marketing analytics beyond advertising
Make informed marketing decisions based on reliable data
Develop a process for implementing marketing analytics in your projects

Who Should Take This Course

All marketers and customer experience staffers, who need to understand how marketing analytics works and how it can be used effectively to improve results
Marketing managers, because they must make the strategic decisions that lead to marketing effectiveness, with marketing analytics playing an increasing role each year
Analytics experts and data science experts; if they’re struggling to explain marketing analytics to marketers, this course will help bridge the communication gap
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Pearson - Digital Marketing Analytics Beyond Advertising: How Right-Brained Marketers Can Master the Numbers

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Pearson – Digital Marketing Analytics Beyond Advertising: How Right-Brained Marketers Can Master the Numbers

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