Cluster Analysis & Unsupervised Machine Learning in R
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Cluster analysis is one of the most used techniques to segment data in a multivariate analysis. It is an example of unsupervised machine learning and has widespread application in business analytics. Cluster analysis is a method of grouping a set of objects similar to each other. Precisely, it tries to identify homogeneous groups of cases such as observations, participants, and respondents. In this post, I will take you through the two most important clustering techniques using R. These are: