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Give your marketing career a boost. OMCA™ (Online Marketing Certified Associate) is an industry-standard credential for digital marketing associates and entry-level marketers. OMCA certification verifies your knowledge of digital marketing concepts and demonstrates an understanding of generally accepted practices across multiple digital marketing disciplines. In this course, you can refresh your knowledge of the skills tested on the exam: from conversion rate optimization and paid search advertising to social media marketing. Matt Bailey, a 20-year veteran of the marketing industry and an OMCP Certified Trainer, reviews each of the eight major exam areas in depth. Learn marketing basics, such as how to write compelling website copy and ads, create engaging content that targets specific audiences, develop your email marketing lists, create strong calls to action, design great landing pages, customize experiences for mobile users, and use analytics tools to assess the performance of your campaigns. This course also counts toward your training requirement for OMCA certification.
A free OMCA practice exam is available to LinkedIn Learning members courtesy of OMCP. Use voucher code LIOMCA4 for free access to the OMCA Practice Assessment here:
https://omcp.org/for-linkedin-omca-course-participants/
The practice assessment reveals strengths and areas where you may want to review. Scores 70% and higher correlate well to a passing score on the certification exam.
Topics include:
Performing keyword research for SEO
Building links
Managing and measuring SEO campaigns
SEO for local business
Targeting, matching, and bidding on keywords for paid search advertising
Writing compelling paid search ads
Developing content that target specific audiences
Using influencers for content marketing
Investing in an email marketing lists
Designing an email with a strong call to action
Developing a social media marketing strategy
Advertising on social media
Engaging mobile users
Designing for conversion
Using landing pages to sell
Copywriting tips
Collecting analytics data
Automating marketing
Developing customer loyalty
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