Marketing Analytics: Forecasting Models with Excel

Marketing Analytics: Forecasting Models with Excel | Packt
English | Size: 1.85 GB
Genre: eLearning

Learn
Implement forecasting models such as simple linear, simple multiple regression, Ratio to Moving Average, and Winter’s method for exponential smoothing
Increase the revenue of your firm by implementing accurate forecasting using Excel Solver add-in
Understand forecasting for new product launches with little or no history about the sales of products
Discover how to forecast product sales even before the product comes to the market using the Bass diffusion model
About
Are you looking for a complete course on understanding forecasting models to drive business decisions involving production schedules, inventory management, and manpower planning?

Marketing Analytics: Forecasting Models with Excel is your guide to learning these concepts and more. With this course, you’ll get up to speed with different forecasting models. As you advance, you’ll learn how to implement these models in Excel using the Advanced Excel tool. All along, the course will help you gain hands-on knowledge by explaining the important concepts with useful examples.

By the end of this course, you will be well-versed with marketing analytics, forecasting, and time series analysis, along with having the skills you need to apply your knowledge to solve real-world problems in business.

All code and supporting files are available at-