Linkedin Learning – Marketing Strategy-Case Studies From Leading Brands
English | Tutorial | Size: 223.11 MB
One of the best ways to learn more about what makes a marketing strategy successful is to study the lessons of leading brands and their top-performing marketing campaigns. In this course, marketing consultant and career coach Brian Honigman explores case studies in successful marketing to drive your creative inspiration, give you tactical recommendations, and teach you how to mitigate risks by improving your overall marketing performance. Learn about distinctive, impactful campaigns from more than a dozen industry case studies. Discover the secrets and top strategies of both B2B and B2C marketing teams, exploring what worked, what didn’t work, and lessons learned along the way. With examples from Chipotle, Dove, SAP, Peloton, TOMS, Netflix, Cisco, Nike, Spotify, Kraft Heinz, and elsewhere, as well as stories from start-ups and government agencies, Brian shares practical insights that you can apply to your own work to create more successful marketing campaigns.
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