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Genre: eLearning
If you want to learn how to write sales copy people love to read and buy from… and then be able to use that skill to potentially grow your info marketing business into a six or seven figure (or greater) company over time, then this letter will show you how.
Here’s the story:
Many years ago, I met a copywriter & info marketer named Ken McCarthy, who is the literal “founding father” of online advertising as we know it — with even Time Magazine admitting his early discoveries (on click metrics) became the foundation for what built today’s biggest online advertising companies, like Google & other tech giants.
Ken’s not a “big name” copywriter, though.
And certainly nobody has ever accused him of being a copywriting “guru.”
Yet, despite being a secret to 90+% of today’s copywriting industry…
Many Of The World’s
Most Influential Copywriters & Marketers
Routinely Send Him “Fan Mail”
About His Ad Copy!
For example:
His copy has been raved about by A-list copywriters like Gary Bencivenga (universally considered the world’s greatest living copywriter) & direct marketing legends like the late Marty Edelston (who hired many of the best copywriters in history to help build his $100+ million direct mail empire). World-class marketing genius Dan Kennedy has used samples of Ken’s sales copy for years in his own teachings & seminars — including in his best-selling book, “The Ultimate Sales Letter.” And when Agora Publishing needed someone to teach the first (and most important) lesson of their advanced copywriting program, the first two people they called were the great Jay Abraham…and Ken. Plus, to give you an idea of how potent his methods are: Just one of Ken’s sales letters raked in over $10 million dollars ($1,000 per word ) — and actually closer to $20 million in today’s money — before he retired the offer.
But here’s what makes Ken different from the glut of copywriting gurus today:
He’s not just a “copywriter.”
And he doesn’t just teach “copywriting.”
No, where he shines is in teaching even people with zero copywriting or info marketing skills whatsoever how to (1) write irresistibly persuasive ad copy without needing to be a naturally “great” copywriter, and then (2) use that copy to potentially…
Create 6-, 7-, & Possibly Even 8-Figure
Info Marketing Businesses From Scratch.
Frankly, I’m living proof of this.
When Ken found me, I was a moderately successful copywriter, and a complete failure as an info marketer. But after learning Ken’s off-the-wall ways, it did not take long to start winning as a freelancer in the internet’s most competitive niches (like weight loss, golf, self-defense, MLM, and biz opp…), while also starting to build what has since become my own 7-figure (and growing) info marketing business. A lot of it was a direct result of what Ken taught me, based on his 4+ decades of experience building his own info businesses & writing his own sales copy — as well as his years studying advanced neuro-science at Princeton University and while competing in Wall Street, Hollywood, and the “cut throat” music business. (Where, for instance, Ken’s copywriting & marketing methods helped multi-grammy nominee Jazz guitarist Stanley Jordan begin his rise to fame.)
I won’t say it was all “super fast & easy!!!” applying Ken’s ways.
Like any valuable skill worth learning, it takes time & hard work.
But, it is simple. Which is why I believe almost anyone else can also use his methods to write their own money-making ads & start building their own fast-growing info business relatively quickly.
In fact, if you’re willing to invest the time & money…
You Can Begin Learning
This Rare & Valuable Skill From Ken
In The Next Few Minutes, If You Want.
Here’s how:
Almost 20 years ago, (in a closed-door conference in Miami) Ken taught a small group of his best students all his ways for writing ad copy, and then using that copy to build their own million dollar info-marketing businesses. This conference revealed everything he had to say on the subject: From writing sales copy, daily email follow up, & marketplace domination… to creating info businesses from scratch, inventing a persona people want to give money to, & building communities (Ken was creating online communities via his lists a full decade before social media was even a brain fart)… to list management, the mysterious “inner game” of running info-businesses, and his sometimes spooky psychological insights for acquiring raving fans who eagerly want to buy from you for years & decades into the future.
Anyway, Ken audio taped the conference which is now a 12+ hour course called
“Advanced Copywriting
For Serious Info Marketers”
But before you even think of getting it, realize two things:
First, it’s expensive & not at-all “sexy.” It has none of the “hacks” or sales choke-holds amateurs love chasing. Instead, it’s the raw fundamentals used & mastered by all of history’s top copywriters, mixed with Ken’s decades of experience writing copy & building his own info businesses. And secondly, there’s no money-back guarantee. As Ken would say: “Harvard doesn’t offer guarantees, either. This is for grownups.”
So I don’t recommend going off all half-cocked and buying it on impulse.
To help you decide if it’s something you really do want, here’s what’s inside:
A secret way (almost nobody uses) to legally and ethically make “magic pill” claims in your ads!
How to use an ordinary water cooler to “pre-test” the response-power of your headlines.
Two proven “cures” for writers block. (The first one is simply doing a lot of research. The second one is much easier…and can be found at your corner grocery store.)
The amazing “wealth attraction” secret of two ex-communist military-trained killers! (This is THE big secret behind Ken’s 8-figure “System Seminar” business. And it can work even if you have no clue how to market, sell or advertise.)
How to get people to instantly stop & read your email pitches — even if you have a weak subject line!
How to get binders full of glowing customer testimonials without resorting to “shameless bribes” or begging.
Why personalizing your emails with your prospect’s name can hurt your response. (And the faster and easier thing you can do instead.)
How to stick out like a sore thumb in even the most hyper-competitive and over-saturated markets!
The exact place to put your order link in an email to get the hottest, most qualified prospects to respond.
How to use a journalist’s “hidden guilt” (every reporter has) to get your product raved about in the mass media.
The incredible joint venture secret Ken used to quickly build a million-dollar business…without even selling anything!
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