Joanna Wiebe The 10x Freelance Copywriter
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Category: Tutorial
The 10x Freelance Copywriter
Everything ever covered in The Copywriter Mastermind – for a fraction of the price, and on-demand
My life and my business changed the day a brilliant business coach told me this:
It’s okay to work weekends.
For years I’d felt like I was doing something wrong when I worked hours that other people at boring day jobs didn’t work. I’d roll my eyes and excuse my crazy day with dismissive comments like, “Yeah, I work too much.” And then I’d head to my desk after dinner and work there until bedtime. Blissfully.
I wasn’t a workaholic. I’m not a workaholic. But I’m not a freelancer either.
In this training, I’ll show you everything I’ve learned to go from a holy-crap-am-I-freelancing? to a seven-figure copywriting business.
Your Instructor
The original conversion copywriter, Joanna has optimized web and email copy for the likes of Wistia, Buffer, Crazy Egg, Neil Patel, Shopify, Indochino, Invision, Tesco and countless others.
She’s been invited to teach conversion copywriting on the stages of Mozcon, Heroconf, SearchLove, CXL Live, CTA Conf, SydStart, Problogger, DCI Summit, Authority, Microconf, Wooconf, Business of Software and dozens more.
The CEO of Freelancer.com and Warrior Forum, Matt Barrie read Joanna’s ebooks on a flight back to Australia, promptly told his team to read them, promptly invited Joanna to be interviewed for his massive audience, and promptly proclaimed – without a word of prompting – “These ebooks changed my life.”
And when Brian Clark – one of the best known copywriters on the planet – wanted to hire someone to optimize his copy for Rainmaker, Digital Commerce Institute and Authority, guess who he hired. Yup: Joanna. She is the cofounder of Copy Hackers.
The Curriculum
First things first!
Start FIRST: How Jo proposes you 10x (24:32)
Start The 10x Freelance Copywriter: Start by setting inspiring goals for these 3 things (14:32)
Start The 10x Freelance Copywriter: Stop shoulding all over your business (9:50)
Start The 10x Freelance Copywriter: .But are you really? (9:25)
Start Worksheets and presentations for this module
MODULE 1: The foundational core: Systems and time-saving processes
Start FIRST: How to get the most out of this module (8:42)
Start 10x Freedom: Theme your days (32:41)
Start 10x Freedom: Use calendar blocks (23:04)
Start 10x Clients: Create a client wishlist (17:32)
Start 10x Clients: Add a VA to your client consideration process (26:43)
Start 10x Revenue: Stop selling hours (16:23)
Start 10x Leads: Systematize referrals (22:52)
Start 10x Clients: Digitize your paperwork (14:03)
Start 10x Results: Hire yourself (8:26)
Start 10x Leads: Start playing the long game (16:53)
Start Checklist – Are you ready to move on when the next module goes live?
Start Worksheets for this module
Start Presentations in this module
MODULE 2: The confident fluff-free copywriter is the one who can 10x
Start FIRST: How to get the most out of this module (9:34)
Start 10x Freedom: What a copywriter is not. (HINT: If your clients think any of this stuff, you’ll earn a fraction of what you could.) (23:23)
Start 10x Revenue: Why you should be a conversion copywriter (even if you don’t call yourself one) (21:32)
Start 10x Confidence: Where copywriters fit in growth organizations (5:34)
Start 10x Freedom: Do this to prevent run-ins with your client’s team (15:03)
Start 10x Confidence: “This is my process” (14:27)
Start 10x Confidence: What happens during research and discovery (47:24)
Start 10x Confidence: What happens during writing, wireframing and editing (24:51)
Start 10x Confidence: Over-the-shoulder tutorial: Wireframing (17:03)
Start 10x Confidence: The kind of feedback to ignore (and how) (22:51)
Start 10x Confidence: What happens during experimentation / validation / testing? (48:21)
Start 10x Confidence: Introducing The Cheatsheet of Awesomeness (13:00)
Start 10x Confidence: How to collect your results (26:20)
Start Checklist – Are you ready to move on when the next module goes live?
Start Worksheets for this module
Start Presentations for this module
JAN 15 – Module 3: The copywriter with the strategic online presence is the one who can 10x
Start FIRST: How to get the most out of this module (24:29)
Start 10x Revenue: How content has paid off for me (25:59)
Start 10x Leads: Your brand is not your colors. You’re a thought leader. Your brand is what you share. (13:27)
Start 10x Confidence: What’s your why? (6:36)
Start 10x Growth: The 6-in-6 plan (37:07)
Start 10x Results: The blog post formula for expertise building (29:05)
Start Over the Shoulder: Write content like this to avoid wasting your efforts (28:32)
Start 10x Growth: To guest post or to publish privately (25:07)
Start 10x Results: How to decide where to pitch / publish (18:32)
Start 10x Growth: How to partner with a bigger-list brand on content (ebook) (32:09)
Start 10x Growth: The best content to create when time is tight (7:20)
Start 10x Freedom: The reward-myself mindset for getting stuff done (5:15)
Start Checklist – Are you ready to move on when the next module goes live?
Start Worksheets for this module
Start Presentations for this module
FEB 1 – Module 4: The copywriter who manages prospects and clients well is the one who can 10x
Start FIRST: How to get the most out of this module (21:28)
Start 10x Clients: Should you niche or specialize? (19:25)
Start 10x Freedom: What do YOU require of your clients? (15:37)
Start 10x Clients: Landing clients is your job (25:35)
Start 10x Clients: Add a VA to your client consideration process