Google BigQuery and SQL with Google Analytics 4 | Udemy


Google BigQuery and SQL with Google Analytics 4 | Udemy
English | Size: 370.78 MB
Genre: eLearning

What you’ll learn
Become a technical marketer who is savvy in both digital marketing and data analysis
Write advanced queries
Use BigQuery data in Google Data Studio

Learn BigQuery and SQL for Marketers and Marketing Analytics with Google Analytics 4

This course is designed specifically for Marketers and Marketing Analytics. If you are using Google Analytics 4 then this is a must-have course for you. Google Analytics 4 now sends data directly to BigQuery. Many of the reports use used to get in Google Analytics are no longer there and you have to rely on BigQuery and Google Data Studio to build this report.

This course will teach you

What is BigQuery

What free and paid options you have

How you can integrate Google Analytics 4 with bigQuery

BigQuery + Google Analytics 4 (GA4) data structure

Writing SQL to pick the right data

Unnesting BigQuery data

BigQuery + Data Studio overview

Who this course is for:
Marketers
Web Analysts
Digital Analysts
Business Analysts
Marketing Analysts
Technical Marketers
Freelancers who want to add new skills

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