[Update Links] God Tier Ads - God Tier Framework - Google Ads + Facebook Ads Masterclasses Free Download

God Tier Ads – God Tier Framework – Google Ads + Facebook Ads Masterclasses
English | Size: 5.83 GB
Genre: eLearning

Master Google Ads, deliver big value and remain relevant in an automated world.

God Tier enables Google Ads professionals to quickly advance their skills, deliver consistent results and get rewarded for it.

A Framework So Good – Other Gurus And PPC Course Creators Love To Copy It…

Inside the God Tier Framework you will find checklists, SOPs, cheat sheets and guides for everything.

The most detailed 400+ step PPC Checklist for Google Ads – ever
Including the important bits of Google Analytics 4 (migration + conversion tracking)
Identify and optimise Macro and Micro conversions
150+ quick notes for shortcuts and instant guidance
SOPs galore, for planning, building and optimising campaigns
Account structure templates (with wireframe examples)
Search, yes – Performance Max, Shopping, YouTube & Remarketing
Benchmark and find the right attribution model
How to diagnose and scale Smart Bidding
Weekly & Monthly Optimisation routines
Repeatable step-by-step processes
Automations + scripts for automating tedious tasks
And more, there’s always mooooore…

Table of Contents – Google Ads
0. Introduction
-Welcome to God Tier Ads
-Master Checklist
1. Foundation
-When & Why to use Micro Conversions
-Quick Reference – Micro Conversions
-Identify & Apply Micro Conversions
-Micro Conversion & Segmentation Sheet
-Google Ads Audit Template
-Getting Started with Enhanced Conversions
-Call Conversion Tracking
-GTM Website Form Tracking
-Conversion Tag Audit
-Consent Mode for Google Ads
2. Attribution
-Picking the Right Attribution Model
-Attribution Model Cheat Sheet
-Is Last-click Attribution Okay?
3. Planning
-Account Structure Dogma
-How to Approach Budget & KPI
-Wireframes: Build Accounts For Better
-Critical Thinking for Account Structure
-Bidding Strategy Foundation
-Ad Predictions Sheet
-Negative Keyword List Categories
-Responsive Search Ads – Questions
-Competitor Ad Reconnaissance
-Q&A: How Many RSAs Per Ad Group?
-Performance Max Pros & Cons
-Q&A: Account structure and match types?
-Content Suitability
4. Building
-Account Structure Golden Ratios
-Keyword Match Type Methodology
-Bidding Strategy Cheat Sheet
-Account Structure Q&A
-All countries and cities
-142 Callout extension examples
-Placement exclusions for kids channels
-Audience Targeting List
-Smart Shopping migration to PMax
-Q&A How to safely split campaigns?
-Ad Extensions Become Assets
-Landing Page Optimisation Tips & Tricks
-Landing Page Checklist
-Landing Page Checklist Template Sheet
5. Optimisation
-Avoid Under & Over Optimisation
-Week 1 of a New Campaign or Account
-Month 1 to 2 of Your New Campaign
-The Keyword Decision Matrix
-Working with Negative Keywords
-Search Term Report Rules
-Migrate Away from Maximise Conversions
-Budget Optimisation Game Plan
-Budget Won’t Spend?
-Real Scenario: when budget is less
-Real Scenario: diagnose poor tCPA
-Easy-mode broad match test
-Auto-apply Recommendations
-Ad Reading Comprehension Hack
-Shopping Campaign Structure
-Shopping Feed Optimisation for ROAS
-Scale Smart Bidding (walk-through)
-Diagnose & Scale Smart Bidding
-Looker Studio Reporting Dashboard
-Weekly Optimisation Routine Example
-Proative vs Reactive Management
-Reactive vs Proactive Checklist
6. Google Analytics 4
-GA4 Configuration & Setup
-GA4 Ecommerce Tracking – Part 1
-GA4 Ecommerce Tracking – Part 2
-Custom Audiences in GA4
-Ecommerce Tracking – GA4 & Shopify
-Server-side Tagging Pros & Cons
-GTM Server-side Conversion Tracking
-Comparing Metrics UA vs GA4
-UA vs GA4 Metrics Cheat Sheet
7. Performance Max
-PMax Full Video Training
-PMax Part 1 – The Basics
-PMax Part 2 – Conversions
-PMax Part 3 – Campaign Structures
-PMax Part 4 – Maximise Budgets & Bidding
-PMax Part 5 – Setup Final Checks
-PMax Review Timeline
-PMax Part 6 – All the Optimisations
-PMax for Lead Gen Accounts is Optional
-Quick Fire Questions with John Moran
8. Automation Vault
-Introducing the Scripting Gurus
-How to install and use scripts
-Ad Created Date
-Audience, Device & Location Bidder
-Automated Manual Keyword Bidding
-Automatic RSA Adder
-Close Variants Report
-Duplicate Competing Keyword Checker
-Keywords to Negative List
-Impression Based Auto Negative Keywords
-Link Checker
-Low QS Alert
-Make Exact Match Exact
-Performance Max Trending Search
-QS Analysis Report
-Search Partner Performance
-Search Query Mining ngram report
-Search Term Trends Report
-Report Trending Search Terms – Daily
-Ultimate Performance Max Insight Report
-Word Count Analysis for Shopping Items

Table of Contents – Facebook Ads
0. Introduction
-Quick Intro
1. Foundation
-How The Facebook Auction Works
-Facebooks Legacy as a Platform
2. The Setup & Basics
-Account Structure for B2B SaaS
-Account Structure for B2C 100+ Products
-Account Structure for B2C 1-10 Products
-Optimizations for Steady ROAS
-Pacing & Media Planning
3. Tactical Best Practices
-Audience Testing Theory, Strategy
-Creative Testing Theory, Strategy
-DPA – Product Feed Optimizations
-Checklist: Audience Test Ideas
-Checklist: Creative Testing Theory
-Checklist: Feed Setup & DPA Events
4. Strategy & Advanced Topics
-Ad Creative Testing Methods
-Copy vs Innovate – Ad Spy
-CRO Considerations
-iOS 14 & Tracking Best Practices
-How to Diagnose Account Performance
-Test Strategy, Ideation & Prioritization
-Test Tracker & Priorities Sheet
-Checklist: Ad Spy
-Checklist: Diagnosing Account Performance
5. Pacing & Budget Templates
-How to: Beginner, Intermediate & Advanced
-Beginner to Intermediate Budget Sheet
-Daily Pacing Sheet
6. Checklists
-B2B SaaS Launch
-Single/Few Product Ecomm Launch
-Multi-Product Ecom/Retail Launch
-Optimization Process
7. Facebook Ad Audit Workshops
-Dynamic Ads (for Real Estate) Audit
-Ecommerce (mirrors) Audit
-Ecommerce (vitamin products) Audit
-Ecommerce ($15-30 dvd products) Audit
8. Bonus Material
-Pinterest Ads that Scale