Drayton Bird – How to Write Sales Letters that Sell 2e (2002) [1 PDF]
English | Size: 134.48 MB
Category: Tutorial
Drayton Bird – How to Write Sales Letters that Sell: Learn the Secrets of Successful Direct Mail, 2nd edition
The right piece of direct mail can produce excellent response rates and have an extraordinary effect on business. But why do some sale letters achieve spectacular results whilst others are instantly consigned to the bin? This book reveals the secrets of creating successful sales letters. Containing examples of real sales letters, it includes plenty of advice on what to avoid as well as what to include. Key topics are covered such as: the secrets of persuasion; planning a letter which will get replies.
Contents:
Introduction
1 Why it’s hard to write a good sales letter
2 Why some letters fail, while others succeed
3 Who is your competitor?
4 A salesman in an envelope
5 The customer’s point of view
6 The right stuff
7 Fine writing–or persuasive offer?
8 Desperate beginnings
9 The right approach
10 Write to somebody, not everybody
11 The guts of your letter
12 Close that sale!
13 How to write better
14 Writing that charms
15 How should your letters look?
16 Common questions
Index
Format: PDF
Length: 324 pages
Published: 2002 by Kogan Page
ISBN: 0749438762
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