Domestika – Brand Identity: Logotypes that Tell Stories
English | Tutorial | Size: 1.2GB
Learn to give a brand personality and communicate its story through a powerful logo.
Learn how to create logos that not only represent a brand, but also tell a story that emotionally connects with its audience. Memorable brands are those that possess a powerful narrative, capable of resonating both on a conscious and subconscious level. Discover how to give a brand personality and story, and how a good logo can be the perfect medium to communicate that narrative effectively.
In four essential steps, you will explore how to define a brand’s personality, build it with typography and symbols, synthesize it as much as possible, and present it confidently to your client. You will design an imagotype anchored to a solid conceptual story, choosing appropriate fonts and creating a stylistically coherent isotype. This course is ideal for those who wish to develop the ability to communicate complex concepts through concrete symbols, using tools such as Adobe Illustrator and Powerpoint.
What will you learn in this online course?
13 lessons & 22 downloads
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