David Garfinkel – Advertising Headlines That Make You Rich
English | Tutorial | Size: 6.67 MB
David Garfinkel – Advertising Headlines That Make You Rich: Create Winning Ads, Web Pages, Sales Letters and More
Headlines? Excuse me?? Why write a book about headlines?
In a print ad, 75 percent of the buying decisions are made at the headline alone.
If you are scholarly or scientific (or just plain skeptical), you might ask if I am making that statement solely from my own experience or from rigorous, scientific tests. Here’s your answer: While I know it is true from my own experience, I’m quoting in the paragraph above from legendary John Caples. He made that statement in his book Tested Advertising Methods.
And Caples, in case you didn’t know, was Madison Avenue’s acknowledged dean of tracked, measured advertising effectiveness. He had reams of carefully compiled and verified research–based on actual advertising tests–to back up his statement. . . .
This book does something that many top copywriters privately (and often secretly) do to reduce the risk and in many cases, insure the success, of an ad or letter. It takes proven headlines–which have already been shown to work in the marketplace–and adapts them to other specific businesses. No other book has 297 custom, ready-to-use headlines created from proven winners. . . .
There are many entrepreneurs and marketing managers who deserve much better results from their advertising than they’re getting now. Are you one of them? Then this book will be an important first step towards far greater response from your advertising, and overall profitability to your business.
Format: PDF
Length: 148 pages
Published: 2006 by Morgan James Publishing
ISBN: 1600370225
RAPIDGATOR:
rapidgator.net/file/797f1cf81d51f8481f27e1d19a81e1f6/David_Garfinkel_-_Advertising_Headlines_That_Make_You_Rich.rar.html
TURBOBIT:
tbit.to/whf5r6ff2ek9/David_Garfinkel_-_Advertising_Headlines_That_Make_You_Rich.rar.html