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Genre: eLearning
What you’ll learn
Basic Marketing basics like SWOT,4Ps & 7Ps and STP.
Advance marketing concepts like BCG matrix ,Brand Mantra, BAV Model, Product Life cycle, Brand and line extension.
Various marketing channels used by companies
How to do sales and marketing of your product
Amazon 3 key service business strategy to dominate the retail market.
Unit economics matrix like Customer acquisition cot and customer life time value.
Pricing strategy like Price Penetration, Price Bundling, and Price Skimming
Problem with Aggregators, Platform business and Network effect
Business strategy used by startups.
Competitive attack like Flank, Position defence, preemptive, Counteroffensive attack etc
How product recommendation engine of Netflix and amazon works
Horizontal and vertical strategy used by Samsung
Strategy used by market leader, market follower and Challenger
Marketing strategy strategy course designed by an MBA graduate from the syllabus of top Universities in the world.
This course is very helpful for all those who are either preparing for GMAT or planning to do an MBA. It is divided into four different section like Marketing Basics Overview ,Marketing insights and analysis, Branding and communication and Business Strategy and will cover all the all the important topics of Marketing in MBA. The last section of the module will further help you in understanding various strategy used by companies
1. Marketing Overview
What is marketing?
Demand wants and needs & Maslow’s hierarchy of needs
How money flows in modern Economy
STP (Segmentation targeting and positioning)
Marketing Mix i e 4P’s (Product, Price, Place, Promotions) and 7P’s of Marketing.
SWOT analysis
2.Marketing insights and analysis
a) Analyzing Consumer
Generation characteristics
The adoption curve for any product or service
How Customer Insights helps in segmenting and targeting
b) Designing SAAS and Sales funnel
Why SAAS is special
Designing a SAAS startup
Understanding Customer lifetime value, Customer Acquisition cost, Unit economics for startups
what are Marketing Funnel/Sales funnel for a product
c) Business analysis
Product and market segmentation
Communication channels
Marketing funnels
Unit economics
d) Marketing Information System
Types of data
Recommendation engine
What is Marketing Intelligence system
Types of data used in MIS
Data-driven recommendation engine
How does a recommendation engine work?
3.Marketing communication and branding
What is branding and advantages of branding?
Types of branding?
Tesla brand positioning and Product differentiation using POP and POD (perceptual map)
Emotional branding and Brand mantra(Communicate simplify and inspire)
Brand equity (Perception, preference, and behavior)
BAV model and brand resonance model
Brand revitalization
Line extension product extension and category extension
Brand dilution
Service marketing Service marketing triangle
4.Business Strategy (Sales and Expansion)
What is a business strategy Why do we need it
Market structure(leader, challenger, follower, and nickers strategy )
Porter five competitive forces (Competitive rivalry, Threat of new entrance, Power of suppliers, Power of customers, Threat of substitute products)
Marketing competition and Defensive marketing (preemptive, counteroffensive, flank, contraction, mobile attack)
Follower strategy (product imitation, conscious parallelism cloner, imitator and adapter)
Samsung Horizontal and vertical expansion to achieve economy of scope and economy of scale.
Amazon killing competition strategy using diversification
Apple ecosystem strategy
Lenskart omnichannel integration
Product life cycle
Expanding the market share pie using the Ansoff matrix
Price cut strategy (low-quality trap, fragile market share trap, shallow pockets trap, price war trap)
Zero cost marketing strategy
Who this course is for:
Business graduate from college.
Budding Entrepreneur and startup founders
Engineer curious to learn some MBA concepts
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