Built-In Social – Jeff Korhan
English | Tutorial | Size: 1.13 MB
Jeff Korhan – Built-In Social: Essential Social Marketing Practices for Every Small Business
How to redesign your business for social relevance and profitable success
Marketing today is driven by the customer. The old mindset was finding customers for your products and services. The new one is collaborating with the customers whose trust you have earned to develop better products and services for them. Businesses that succeed today acknowledge that they are in shared relationships with customers, employees, and other influencers in the community–even competitors. Built-In Social provides a step-by-step approach to building a business channel that aligns your business with its ideal customers and ensures your organization’s continued relevance and success.
Intended for mainstream businesses that want to get results from social media networking and marketing but have been frustrated by the obstacles, namely, the lack of a basic method or structure (and a practical step-by-step approach) for converting relevant social qualities into profitable outcomes. Built-In Social will show how to turn visibility, authenticity, accessibility, community, and relevance into measurable and profitable gains.
About the author: Jeff Korhan is a speaker, trainer, and coach helping mainstream small businesses increase their influence, enhance customer relationships, and accelerate growth.
Contents:
Preface
Introduction
Part One: Attraction–Your Essential Content Marketing Strategy
1 How the Social Web Works
2 Designing Your Business Around Social
3 Every Business is Now a Media Company
Part Two: Engagement–Social Networking and Marketing
4 Communities are the New Markets
5 Meet Your New Business Partners
6 Business is Now Personal
Part Three: Conversion–Transforming Trust into New Business
7 Social and Local are Built-In Mobile
8 Creating Digital Marketing Assets
9 Relationship Selling in the Trust Economy
10 Avoiding the Race to the Bottom
Appendix
Acknowledgments
Index
Format: EPUB
Length: 224 pages
Published: 2013 by John Wiley & Sons
ISBN: 111863179X
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