Boyuan Zhao - Ecommerce Email Marketing School Free Download

Boyuan Zhao – Ecommerce Email Marketing School
English | Size: 9.54 GB
Genre: eLearning

What You Get:

Welcome To The Ecommerce Email Marketing School

Thank you so much for enrolling yourself here, I will do my best to serve you and provide a wildly positive ROI on your attention and investment.

Meet the instructor
Support guide & program maximisation
False beliefs around emails
Metrics meaning & email roadmap
Klaviyo setup
Advanced Klaviyo metric setup

Acquisition Flows

These flows are directly revenue generating and generally triggered to convert web traffic into sales.

These flows will represent the vast majority of all flow revenue.

Welcome flow
Abandon checkout flow
Abandon cart flow
Abandon product flow
Abandon site flow

Retention Flows

These are flows that occur post purchase, the goal of these being to retain and nurture customers turning them into life long patrons.

Customer thank you flow
Customer win back flow
Customer upsell flow
Sunset unengaged flow

Campaign Mastery

Campaign master will cover the various campaign angles you can take with your emails. Campaigns represent around 50% of your email efforts so don’t sleep on them.

These modules will show you how to plan your campaigns, ways to structure them during promotional periods and other ninja hacks to boost revenue.

Plain text or design emails
Sales campaign best practices with examples
Announcement campaign best practices with examples
Holiday campaign best practices with examples
Content campaign best practices with examples
Campaign calendar excellency
Doubling down effectively – strategy for sales
Two & Four day double down strategy

How To Run A Tight Email System

You now know what, why and how you can run an air tight email system, but how do you outsource and manage your own in-house team/ freelancers with emails?

These modules show you the majority of the remaining pieces of puzzle.

How to design a high converting email
How to communicate email designs to graphics team
Email copy masterclass

Email Capture, high converting form framework

How to capture leads through pop ups, giveaways and collaborations!

High converting pop up form

Email Optimisation, 8 figure decision framework

Now that you are able to build out the decision flows, construct the campaigns and capture emails, where do you go from here?

In this module I will unveil the framework for decision making that I go through in order to optimise my emails to the nth degree!

This will be the difference between generating 30% vs up to 50%+ from your email systems.

Decision making framework for optimisation
How to conduct split tests: Flows
How to conduct split tests: Campaigns
How to conduct split tests: Forms
How to conduct split tests: Segments

Thank you for joining me! + Additional Resources

Thank you for coming to an end in the program.

Swipe File Of Email Designs
Black Friday Strategy
Deliverability 101

Live Strategy Sessions

Live Strategy Call 05.10.2021
Live Strategy Call 13.10.2021
Live Strategy Call 19.10.2021
Live Strategy Call 26.10.2021
Live Strategy Call 16.11.2021.mp4
Live Strategy Call 02.11.2021.mp4
Live Strategy Call 07.12.2021.mp4
Live Strategy Call 30.11.2021.mp4
Live Strategy Call 16.11.2021.mp4
Live Strategy Call 11.01.22
Live Strategy Call 25.01.22
Live Strategy Call 01.02.22
Live Strategy Call 01.03.22.mp4

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