English | Size:
Genre: eLearning
WHAT YOU’LL LEARN?
– Understanding what voice truly is (and why most writers get it wrong)
– Measuring voice with a process (so you can identify and mirror any style)
– Distilling the nine voice types (and knowing what characteristics to spotlight)
– Positioning your voice skill as a superpower (so you can differentiate yourself from the pack)
– Becoming crystal clear on your own writing voice (then adjusting it to match your client’s style)
– Approaching bigger clients confidently (because you have a plan to stand out)
– Knowing the right questions to ask for better feedback (so you know what to adjust moving forward)
– Bringing copy to life by cranking up the three elements of voice (without making your client sound like a caricature of themselves)
– Using worksheets and tools to measure your copy (and confirm it’s right before you submit it)
– Ensuring you have the right voice (before you ever write your first word)
..And delivering on your promise to truly “get” your client better than any writer has before.
BONUS:
– Pitch With Power: See how to demonstrate your skills on sales calls
– Abbey Woodcock: on what she looks for when she builds a writing team
– Angie Colee: on what it takes to write for a big name client, what to expect when you land the gig, and how she keeps the brand voice alive
– Daniel Throssell: on the importance of voice and differentiating yourself in a direct response world
– Live Monthly Office Hours with Justin Blackman: Join us for 60-minute Ask Me Anything sessions for all your questions about voice, writing, clients, services, positioning, or any unique situation you’re facing. Recordings are in your dashboard.
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